The Magic CEO Challenge is to listen to 60 books in a single year on the subject of self development or your particular field, while not changing your schedule or devoting any additional time to this new discipline.
Google gives us an arrange of possibilities, things others have done as a first step, but we do not correlate. Since I have been in this impossible situation on more occasions I can count, I devised a plan not to improve myself, but to change so radically I would basically be a different person entirely. Turn this burning fire into the fuel needed to rise as a Phoenix. Very poetic? While listening to the fantastic book The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone on Audible, a stat stood out. It claimed that the average CEO reads around 60 books a year. Nothing for me at the moment could be so inconceivable. CEOs have the busiest of schedules, are already on most cases more educated than the rest of us, why and when do they read this much? According to Pewinterest the average American reads around 12 books per year, however, there is no information on the subject of these. Say half are fiction or another sort of entertainment, that would mean that the average American reads around 5 books on self development or their particular field every year, while a CEO reads 12 times more. This entails that just to grow at the same pace of the elite, we need to match their preparation, however where do they and more importantly we, get the time to complete such a challenge? The answer is Multitasking.
If we encounter a man of rare intellect, we should ask him what books he reads.
–Ralph Waldo Emerson
It is what you read when you don’t have to that determines what you will be when you can’t help it.
I started reading Emerson’s essays, [James Allen’s] As a Man Thinketh, Viktor Frankl’s Man’s Search for Meaning—they rocked my world. They made my problems look like nothing. I get emotional thinking about it today, all these years later. It made me believe that, a) anything can be changed and made better, and if you couldn’t change the physical circumstance you could still change your experience of it; and b) it made me think that reading could transport me to another world where I could find the answers. So I took a speed-reading course and read 700 books in seven years—all on psychology, physiology, anything that could make a difference in life.”