The Magic CEO Challenge is to listen to 60 books in a single year on the subject of self development or your particular field, while not changing your schedule or devoting any additional time to this new discipline.

New Year Resolutions are so popular, because we all know that we are capable of so much more. There is that fire within that burns our insides begging us to make the jump from where we are to where we belong. The most frustrating thing I have encountered yet in my life, is the inability to transform this burning desire into action. I want to change, I want to make my life spectacular, can anybody tell me where to start? Is frustrating, because it will keep burning regardless, until something even more painful occurs, it extinguishes.

Buy Me by Clicking On The Image! Lab No 4-Constantly Challenge Yourself Life Inspirational Quotes-Poster By Lab No.4 at Society6

Buy Me by Clicking On The Image! Lab No 4-Constantly Challenge Yourself Life Inspirational Quotes-Poster By Lab No.4 at Society6

Google gives us an arrange of possibilities, things others have done as a first step, but we do not correlate. Since I have been in this impossible situation on more occasions I can count, I devised a plan not to improve myself, but to change so radically I would basically be a different person entirely. Turn this burning fire into the fuel needed to rise as a Phoenix. Very poetic? While listening to the fantastic book The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone on Audible, a stat stood out. It claimed that the average CEO reads around 60 books a year. Nothing for me at the moment could be so inconceivable. CEOs have the busiest of schedules, are already on most cases more educated than the rest of us, why and when do they read this much? According to Pewinterest the average American reads around 12 books per year, however, there is no information on the subject of these. Say half are fiction or another sort of entertainment, that would mean that the average American reads around 5 books on self development or their particular field every year, while a CEO reads 12 times more. This entails that just to grow at the same pace of the elite, we need to match their preparation, however where do they and more importantly we, get the time to complete such a challenge? The answer is Multitasking.

There is a debate about whether is more effective to focus on one thing or do multiple things at the same time, but this reasoning is self defeating, because the two propositions are not mutually exclusive. We only need a dictionary to understand that we can only focus on one  thing at the time. This is evidenced by the fact that it takes you half a song to realize your smart playlist at work has been misbehaving, while you were writing that important email, and all of a sudden it decided to play Justin Bieber. You are quite ironically, tuned out from your music. But, the amazing conclusion of the previous example is that you can combine a high focus task with a low focus task, just paying the small price of having to skip over Bieber after subconsciously listening to half a song.
This is what I have decided to embrace on 2017, The Magic CEO Challenge. In which I will listen to 60 books before December 31st. That is more than a book per week, but thanks to Audible there is a great selection available on my phone which can be easily refreshed every week. All these books are related to my self development (health, finance, attitude, etc.) or my field which is Business. Listening is a high focus activity, but in my combination with my lifting which is low focus, I can grow more physically and mentally in a couple of months than in the entire previous portion of my life. Plus, I work out anyways, so my schedule can remain the same, while I am smoothly adding a CEO tier education. The most amazing thing about The Magic CEO challenge is that it can transform absolutely anybody from average to extraordinary without dedicating any additional time. What you read and your low focus activity are variables, they can be anything that works for you. If you want to learn how to eat healthier, improve finances, do better at your job, write a novel, listen to 60 books in Audible on that particular subject. Then for your low focus activity pick something you do, or were planning to do anyways on this new year like: driving to work, working out, cleaning the house, cooking, etc. You could go as far as using your office hours to complete this challenge, if your job is extremely repetitive and does not require you to be tuned in.
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Buy Me! Challenge Yourself. by QUEEN at Society6

Buy Me! Challenge Yourself. by QUEEN at Society6

Skeptical? Maybe Emerson and Wilde can change your mind:
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If we encounter a man of rare intellect, we should ask him what books he reads.

–Ralph Waldo Emerson

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It is what you read when you don’t have to that determines what you will be when you can’t help it.

–Oscar Wilde

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If not enough, Success made an article about Tony Robbins titled Tony Robbins on How to Achieve the Extraordinary. The following is just a brief paragraph:
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I started reading Emerson’s essays, [James Allen’s] As a Man Thinketh, Viktor Frankl’s Man’s Search for Meaning—they rocked my world. They made my problems look like nothing. I get emotional thinking about it today, all these years later. It made me believe that, a) anything can be changed and made better, and if you couldn’t change the physical circumstance you could still change your experience of it; and b) it made me think that reading could transport me to another world where I could find the answers. So I took a speed-reading course and read 700 books in seven years—all on psychology, physiology, anything that could make a difference in life.”

-Tony Robbins

Buy Me! No challenge no change poster by Dancing Shiva at Society6

Buy Me! No challenge no change poster by Dancing Shiva at Society6

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As I complete the challenge myself this year, I will write 60 Book reviews on the blog. My goal is to motivate many others to embrace the Challenge. These will be on all subjects of self development, a lot of them catering to more of a business oriented audience. They will be published every Wednesday at 7 AM ET, the first one is going to be The Power of Broke by Shark Tank star Daymond John. Even though, you can find an ok audio book for free here and there, I recommend you make the investment and get an Audible subscription. Being able to get amazing books in seconds makes a huge difference when I am getting a new one basically every week. I know it is unattractive to open your wallet, but looking at things in perspective,  Audible is the cheapest educational institution with the most talented staff.
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Even though when you do the Challenge is completely up to you, below I list some tools that have been of tremendous help on the two places I do most of the Challenge every week.
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GYM
Having chords while listening to either music or audiobooks is painful. Pay just a little money, and you will be able to get rid of chords while also be able to take calls, control the volume, pause or resume.

Having the phones on your pocket or hands might be impractical and distracting, get an Armband so you can have your phone follow you magically without getting on the way of your workout. Right now I have a Galaxy S5 so I use the following:
But you can find pretty much a band for any phone on Amazon. This is the best one I could find for iPhone:
$8.19

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DRIVING

I do not have bluetooth on my car or Auxiliary in my car, if the same is the case with you. Purchase a bluetooth transmitter, the one I currently have is no longer sold on Amazon, but this is the #1 Bestseller and is under $30.

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Written by The Magic Sloth